The first I viewed was create.uxui which is a VERY small account, since it is a new account. Even though this was a small account that is still getting its feet under itself, I thought it did a couple things that are worth sharing. I think with the right steps and consistent posting, this account could turn into an attractive way to lure customers into your services. The account is using 29 hashtags, 22 of which include "UI" or "UX" in it. The account has 55 followers with about 25 likes per post and a few comments on each post. The account's first post was on March 4th, and their latest was the 17th. 25 average likes (39 peak) is actually quite good for an account with that many followers on it. The post with the most likes has some interesting things that might lend itself to being more highly regarded. The designs on this page are for the most part, theoretical. The pizza app that was posted, was an actual app that had been developed and the designer was just promoting it. In the comments of the MrPizza post, you can see the official account commented. This leads me to believe that the design post was promoted on that page. The point is, it is very important to reach out to other pages to see if they can feature your content. There are lots of pages salivating at anything they can post, so messaging a popular account in your field is definitely worthwhile. I think something this agency could do is diversify its hashtags. UI and UX hashtags are going to be filled with similar other posts that look just like yours, maybe better. Even though it's important to build a following, and those hashtags are a good way to do it, optimizing and using the best tags is important. Upon clicking on some of the tags, we can see that there isn't much activity happening. Replacing these with something more attuned to the content being posted. For the pizza post, #pizza or #pizzaria could spark some engagement. I will be using a few hashtags present in these posts, including #dribbblers and #webdesigntrends.
The second account I checked out was Bluely Creative, a web designer based in Brisbane, Australia. He has a relatively small/medium-sized account, with only about 700 followers. He is very consistent with posting and has very strong branding all across their content. Posting daily content with a strong emphasis on brand unification can make your IG profile look very professional without trying that hard. In this case, he is using his brand colors on almost every post and has a system and style down for the content. In each of his posts, he is using the same 23 hashtags, with a few deviations here and there. The content that gets the most response out of his followers is his tips for marketing and design. He has branded these videos very well, all of them having a predominantly blue background with yellow text. This allows me to easily recognize clearly what is learning material, and what I should prioritize tapping on. Likes on this page can range from 25-80 and are not very content-dependent. It seems to be random which posts get carried and which don't. I can tell however that screenshotted tweets have the lowest amount of engagement across the board. Just goes to show that recycling content from other platforms doesn't work all the time, and you must optimize it for whatever site you are posting on. This page doesn't receive many comments. One way this page could start getting more comments is by asking questions in the description. So often I see posts that end a caption with a simple question, and can greatly increase your chances of getting someone to respond to your posts. In all of his posts, he uses #brisbanewebdesign, #brisbanemarketing, #brisbaneagency all of which have under 10k posts. Though the people viewing these hashtags might be more likely to interact with your page, the amount of people you are reaching is very low. Subbing these out with more general Brisbane-centric hashtags might increase interactions.
Website.ui is a relatively large web design account. It has a little over 100k followers with about 500-1k likes per post. This account is VERY active, having multiple posts a day. They have a total of 1,696 posts with the first one being uploaded in April 2019. The consistency on this account is admirable and is a big reason why they have over 100k. The posts on this page aren't all from the designer and is hard to tell what is organically made and what is sent in by other designers. The content that seems to get the most engagement is ones that have a very recognizable subject. Those with animals, food, or tangible things had more likes and comments. Posts that would focus solely on UI with no interesting visuals didn't get nearly as many likes. This goes to show that if you are a designer, you're gonna want to post the most visually interesting parts of your site/app, not necessarily what YOU want to show. Their engagement seems to below, with a majority of posts having <10 comments. This could be due to a myriad of reasons, but I think the hashtags could be to blame. Many of the hashtags used are "coding" or "CS" tags. Including: #websitedevelopment #webdev #html5 #developer. Many of these tags are consumed by ACTUAL coders, and not designers making the FRONT end of websites. Coding and designing is thought of very closely when in actuality it is they are very different audiences. The other hashtags being used such as #webdesigning #dribbble #uiux #websitebuilder #website #Uidesign #dailyui are all ones I've seen on other accounts, meaning they are probably good ones to be using. \
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