Twitter has always seemed like an afterthought when trying to market a business. The user base pales in comparison to Facebook services and the users feel as if it’s on a downward trend. Yet it still proves to be a valuable network to interact with customers and see what others are saying about your business. I really liked how the article explained how you don’t want other people to create a brand image and expose those feelings to others without some voice. Twitter is a platform that has few boundaries, and that could lead to situations that overall hurt your brand. Minimizing these voices by customer service or by reporting (if it goes against ToS) can really aid in damage control.
I have always known LinkedIn was an absolute must in today’s society. It is such a powerful tool to help expose yourself or your business. . The big difference from LinkedIn compared to others is its focus on the professionals in the working environment, and makes it easy to connect and communicate with those who are in a similar position or those that could lead you to your next job/internship. Opportunities are hard to come by, and good opportunities come rarely, so maximizing your ability to get these potential offers is key when trying to make a name for yourself.
This leads me to my most interesting topic, social influencers. Social influencers are a very mixed bag and should be carefully considered and vetted before ultimately landing one. Influencers are becoming more and more apparent in our lives, even if we don’t necessarily watch/follow their content. It’s the new age “celebrity” and having someone of big status be a part of your brand can really help push it to the sky. Though there are so many who don’t exactly know how to operate, convey, or make engaging enough advertisements to really make a difference. A lot of the time influencers are showcasing a product/service that has nothing to do with their channel/account and in turn audience. This can lead to your ads being viewed by a large audience not suited for it. If they do connect with the product, you need to make sure it is being properly conveyed and talked about. A premade script can sound robotic and can result in a more intrusive ad than it already was. On top of all this, most video services (mainly looking at YouTube) allow you to quickly skip through content. It is easier than ever on these apps to skip forward 10 seconds (double tap) or swipe up quickly, rending your ad useless. For all these reasons and more, I would stay away from influencers. Though there are cases where influencers play an instrumental to the success of the product/service and should never be fully omitted completely from a potential marketing strategy.
Influencers can also be very valuable to a company. They can expose your product to an audience you might not have realized was a viable option. Or if the ad fits the influencer’s content and audience, it can have great potential to bring new customers. I think the key to making a powerful ad via an influencer is to get an individual who fully buys into your product/service. If they can personally vouch for the product and make the ad feel organic to the audience and present it in an interesting manner, the engagement will increase exponentially. If you aren’t targeting a new potential audience and/or getting a very experienced individual in your field, your marketing dollars are likely better spent elsewhere.
As a marketing agency, it is important to focus on certain services and master them before moving onto the next (exceptions apply). Out of all of the services reviewed over the past few assignments, here is my tier list of importance (in my novice opinion).
LinkedIn
Email Marketing
Twitter/other major social platforms (including review sites)
Influencers
LinkedIn will set you up for success no matter how you slice it. The faster you get on there and the more connections you make, the bigger chance you have of making it in this very competitive world. Email Marketing proved to be the most effective way of getting engagement with all types of customers. Social networking sites allow you to expose your content to new audiences and give you an opportunity to strengthen a brand with very little. Influencers give you the ability to have a person vouch for your product and get fans to buy into it. All are good options, but you must not spread your marketing efforts across too many mediums that will get too convoluted. Learning the ins and outs of each component will go farther than broadening out and not selecting optimal options by lack of education and experience.
Comments
Post a Comment