Personal touch can add a sense of relatability to the advertising. Being able to envision yourself using certain products, or showing some of the various situations that the product may aid is important. Working with relatable content can be difficult because you have to make it seem believable, even though it is clearly not a fully real situation. These relatable situations are often exaggerated and for good reason. For instance, a car manufacturer might display a family exploring the country via automobile, and show the pros of family bonding during the trip. While in reality, we all know that road trips can be very boring, long, and sometimes stressful. Sometimes a relatable ad can come off as so exaggerated or unrealistic that it is impossible to envision yourself in that situation. Some examples that come to mind are the various commercials for Subaru, Apple, or various Frito Lay chips... As a digital design marketing agency, it is important that we set positive expectations for our prospects. Creating a short narrative, such as following a small business owner who purchased a booming e-commerce site and what opportunities opened up for them after buying the site. Creating relatable ads must be executed to perfection, or else it seems too forced. That is why I would stay away from them if you are trying to promote a specific feature set or want to have concise advertisements. Relatable ads take more time and effort from the viewer to connect with the content, so it must be worthwhile at the end, or else the ad won't amount to much.
Hello Dan! What a great way to look at advertising ideas, I liked how you said that it’s important to make advertisements that are relatable. It’s also a good point where you mentioned setting positive expectations is important as well. Making a product or idea something that looks needed or exciting to a consumer is a big part of advertising. Definitely something that I can think about more for my social media and vlogs.
ReplyDeleteHi Dan, Good point you're making. I guess it's a tricky line to walk. Too exaggerated, too revealing, too emotional, and you isolate your target market. Not relatable enough and they're on to the next thing.
ReplyDeleteI'm slightly a perfectionist myself, and I completely agree that good ads take time and effort because there is always a BEST way to appeal to the largest target audience. If a business pays for an ad that isn't as effective as it could be, they are simply wasting money.
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