There are a few platforms that lend themselves more towards online advertising and marketing goals. Facebook (along with Instagram) and Google are crucial platforms to have effective and well-produced content on. Google is particularly interesting because it's not a social platform, rather a tool to find other sites. This tool needs to be set up optimally with the correct keyword and various other SEO tactics to get the best ROI. Google is by far the most important platform to worry about, closely ahead of Facebook. Facebook has been around for so long that it is bound to have great marketing tools. These tools have now spilled over into the newer generation's favorite network, Instagram. The close relationship of these two really enhances the power of buying promotional spots on these networks. The interconnectedness makes it easy to run campaigns simultaneously and with automation.
I enjoyed FB due to the customizability and overall control you have for your page. Though the aesthetic of the tool itself is consistent for everyone, you can really alter the presentation of your page. By creating a banner, profile picture, and various other ways to place informational graphics, it is fun messing around and creating a well-designed page.
I think, like many other people, social media marketing is the way of the future. As newer generations continue to hop onto the platform, the more valuable it becomes to marketers. The competition between businesses on social media is steep, and you must be on your A-game to really get anything out of your social media campaigns. But the tools that these sites give you to direct your ads to potential buyers are very powerful, and should not be underutilized. Though email marketing continues its dominance in the advertising world, social media is quickly gaining traction. Businesses should test their markets and make calculated decisions before sinking money into social media.
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